Data Signs Timeline

Data Signs (Australia), a family business, commenced manufacturing in 1976 as a Programmable Message Sign manufacturer. Arnold Venema (CEO) started the company with his father, Arend Venema. Our product range has progressed through the years as Data Signs has endeavoured to embrace the very latest in LED technology to become a leader in all facets of electronic sign manufacturing. We are known in the industry for our exceptional reliability and innovative products; both in terms of hardware design and functionality. Data Signs' continued growth has been attributed to its ability to respond to customer-specific requirements.

  • 2023

    PTL S1

    PTL S1™ Traffic Lights

    An addition to our popular Tripod Portable Traffic Light range. The PTL-S1 is our most economical portable traffic light available.

  • 2023

    PTL Smart Terminal
    Smart Terminal

    Data Signs introduces the Smart Terminal Remote. The ST-1 a dedicated remote controller for our range of products.

  • 2023

    Ute Skid

    Data Signs Ute Skid

    Data Signs introduces a new product Ute Skid which is a combination of a VMS and Arrowboard mounted on the back of a Ute.

  • 2022

    Video Board

    Solar Powered Video Board

    Data Signs released our Solar Powered Video Board trailer VB-3. Remotely programmable via our DS-Live programming platform which included monitoring and GPS functionality.

  • 2022

    Service Centers

    Service Centers across Australia

    We operate 4 service centers across Australia in Melbourne, Sydney, Brisbane and Perth.

  • 2021

    Celebrating 45 years

    Data Signs marks its 45th Anniversary.

  • 2021

    PTL Stop-n-Go

    Stop-n-Go™ Traffic Lights (PTL-SnG)

    Data Signs introduces the PTL Stop-n-Go™ Traffic Lights which is a lite version of a PTL-Compact aimed to make our roads safer for traffic managers and workers.

  • 2021

    App VMS

    New iOS and Android VMS app to manage and monitor your signs.

    Data Signs introduces a new version of App VMS with advanced features and ability.

  • 2020

    PTLConnect mobile app

    Introducing PTLConnect™

    PTLConnect™ is a mobile app to control Portable Traffic Lights (PTL) using Bluetooth.

    It has been developed for Apple and Android mobile phones.

    A special bluetooth devices needs to be installed in the PTL allowing the app to connect and control the unit.

  • 2019

    Data Signs SIM Card

    Introducing Data Signs SIM Card

    Data Signs now offer our own SIM card for your convenience and a hassle-free setup.

    A 1 year DS-Live™ subscription with a Data Signs SIM card is included with the purchase of new products.

    Features of a Data Signs SIM card:

    • Lower monthly costs compared to popular service providers.
    • Data Signs SIM card is operated on the Telstra network and has coverage across Australia.
    • Secure VPN connection over the internet.
    • Faster performance compared to normal SIM cards
    • Monitoring of the status of the SIM Card in case of network or connectivity issues.
    • Your sign is ready to go with hassle-free setup.
    • Option for month to month subscription possible.

  • 2018


    Introducing the RM32D Controller

    Since 2011, the RM Series Controller has provided Data Signs customers with a stable and reliable platform for managing sign technology in an innovative way.

    To continue to provide customers with the highest quality equipment to support efficient traffic management, Data Signs has released the new RM32D Controller. The improved controller allows access to the 4G network to offer more reliable communications from the sign to DS-Live™ – a cloud-based technology offering full redundancy and security while seamlessly enabling customers to monitor and program messages on Data Signs’ products from anywhere with any internet-enabled device.

  • 2018


    Variable Speed Limit Signs

    Data Signs launches its type C size VSLS, a full matrix LED display capable of displaying alpha numeric data, allowing speed sizes and short safety instructions to be displayed, and a multiple ring LED annulus programmable to flash inner rings.

    Our VSLS is ideal for areas requiring enforceable temporary speed limits and is effective in reducing motorists' speed approaching roadworks and temporary speed restricted areas.

  • 2017

    Compact PTL

    Compact Portable Traffic Lights (PTL-CP)

    Data Signs introduces the PTL COMPACT, based on the same technology that has made our trailer-based Portable Traffic Lights the market leader.

    200mm PTL lanterns designed by Data Signs. Tested and certified for use.

    Light sensors fitted to alter brightness depending on ambient light conditions.

    Amber rear beacon fitted as per AS 4191-2015.

    Easy setup in three steps and then controlled effortlessly via the PTL Handheld Remote, no pairing required.

  • 2017

    Travel Time

    Travel Time via our web portal

    Use your 5 colour VMS to display Travel Time data to passing drivers on a stretch of road.

    The Travel Time features makes use of the GPS location of a Sign to obtain and display the time it currently takes to travel to the next Sign or a fixed location.

  • 2016

    Celebrating 40 Years

    Data Signs marks its 40th Anniversary.

  • 2016


    Data Signs AppVMS™ is a feature-rich app developed for Data Signs' customers. Download from  App Store and  Google Play.

  • 2015


    Data Signs receives Type Approval from the RMS in New South Wales for our ArrowBoard Type C.

  • 2014


    Data Signs opens a new large Assembly Plant in Ormeau (Brisbane), Queensland.

  • 2013


    Data Signs opens Assembly Plant in Yatala, Queensland.

  • 2013


    Data Signs’ Portable Traffic Lights receive Type Approval from the RMS in New South Wales.

  • 2013


    ISO 9001 certification awarded to Data Signs.

  • 2012


    WebVMS2™ released, a web-based application to track, monitor and control Data Signs’ products.

  • 2010


    Data Signs develops and releases the world-first five colour Variable Message Sign.

  • 2010



    Data Signs develops and releases its own Portable Traffic Light Controllers and Remote Control unit.

  • 2009



    Department of Transport in UAE awards tender through our agent AMG for purchase of a large quantity of VMS400 just in time for the first Abu Dhabi Formula 1 held at Yass Island.

  • 2008


    VMS Fleet Manager soſtware developed and released, to remotely track and update Data Signs VMS.

  • 2008


    Data Signs opens Service Centre in Minto, New South Wales.

  • 2008


    A court proceeding between Data Signs Pty Ltd and Bartco Traffic Equipment was settled out of court in favour of Data Signs.

  • 2007


    Data Signs opens Service Centre in Yatala (Brisbane), Queensland.

  • 2006



    Data Signs exports VMS to Dubai for the construction of the tunnel to Atlantis Hotel.

  • 2006


    Data Signs moves into a larger facility in Grace Court, Sunshine West, Victoria.

  • 2003


    Call System developed and installed for Virgin Blue, Brisbane Airport.

  • 2002




    Geelong College outdoor scoreboard installation, Illawarra Turf Club signage installation.

  • 2000


    Data Signs moves into a factory in Vella Drive, Sunshine West, Victoria.

  • 1999



    Data Signs VMS displays fixed onto trailers built by Third Party.

  • 1976 to 1995

    1976 Mr. Arnold Venema
    Late 1970's

    Developed first incandescent then LED-based single and multi-line signs for various applications.

  • 1994


    Taxi Sign installation in over 1000 taxis in Victoria, completed job late 1996.

  • 1976

    1976 Rev. Arend Venema
    28th October, 1929 – 2nd January, 2006

    Data Signs, a family business, commenced manufacturing in 1976 as a Programmable Message Sign manufacturer.